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Senior Strategist

As a Senior Strategist at SI, you are a critical component of the cross-functional team responsible for guiding the informed creative, technical and business decisions about how to achieve a client's objectives through customer engagement. The Senior Strategist is part scientist, part snake charmer. They unearth and expose the core insight – the human truth that becomes our north star – and keeps the vision alive and focused through user research, data, and a strong eye on the market and competition.

 

Job Responsibilities

A Senior Strategist is responsible for leading 4 areas of strategic thinking and experience planning:

1. Problem Definition & Strategic Approach

  • Collaborate with clients to understand and communicate in-depth knowledge of a business environment, including:
    • general business processes
    •  target audiences/customer attributes
    •  organizational “pain”
    • marketing communications strategy
    • organizational readiness for implementing connected, engaging solutions
  • Work with clients to define and prioritize their business challenges, goals and opportunities. Outline strategic approach for team to achieve objectives.
  • Define Key Performance Indicators (KPIs) and how they will be measured. Keep team focused on these KPIs.
  • Provide team and client with additional marketplace, vertical and competitive insights.
  •  Drive formulation of insights-based hypotheses for ways to approach a given project.

2. Customer, Culture, Technology and Context Insights

  • Collaborate with client to identify, understand and communicate existing research
  • Lead gap analysis to understand and recommend additional research (if needed)
  • Recommend and estimate additional research, workshops, or other “add-on” activities for clients to improve product experience
  • Conduct qualitative, quantitative, market scan and competitive research
  • With UX, feed customer behavior insights and design insights into the team
  • Establish desired behavior change goals for target archetypes

3. Experience Strategy

In partnership with User Experience, delivers insight-based experience map for target personas. Maps engagement loops etc. against business objectives.

  • Establish content cadence for distribution/engagement touch points
  • With UX architect, plan and lead engagement mapping exercise with clients
  • Write strategic creative brief – redefine creative brief if necessary
  • Plan and conduct creative briefing. Provide idea springboards (thought starters) as part of this exercise

4. Measurement Strategy and Insights

  • Plan data measurement against customer business goals. Efficiently analyze data and make recommendations for product improvements/refinements.

 

Requirements:

  • Demonstrated experience identifying a core insight that delivered a big idea
  • Experience in a lead, client-facing role for a large customer
  • Ability to present confidently and persuasively to large and small groups of executive-level clients
  • Experience leading multiple forms of customer research – survey, contextual, ethnographic, analytics, as examples
  • Experience crafting insight-driven creative briefs
  • Demonstrated understanding of the key technical and creative elements required to build a successful digital experience
  • Demonstrated ability to lead a room
  • Relentless in consumption of applicable business, consumer and cultural information
  • Collaborative work style, with a bias toward action

*Smashing Ideas is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender presentation, sexual orientation, age, marital status, veteran status, or disability status. We are committed to hiring and cultivating a diverse team and inclusive environment.

** This is an onsite position in our beautiful Seattle, WA office. This is not a Telecommute/Remote Work position.

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